Calling ‘Jewish Martha Stewarts’

I found this article very interesting and I wanted to share it with you. It is about,three women, of different backgrounds who made unique Jewish crafts that transformed their holiday celebrations from ho-hum to making them memorable.”

It was written by Penny Schwartz and published by the Jewish Voice and Herald on Friday, March 16, 2012. The Jewish Voice and Herald – Serving Rhode Island and Southeastern Massachusetts since 1973.

Calling ‘Jewish Martha Stewarts’ for Pesach crafts

Unique ritual objects and run-of-the-mill toys can enliven any Seder

BOSTON (JTA) – To prepare for their first Passover Seders, Zoe Scheffy, Lesley Frost and Joanna Brichetto drew on their creative instincts: Scheffy pulled out her knitting needles; Frost gathered scraps of felt, braided ribbon and tacky glue; and Brichetto rounded up household items, her kids’ plastic frogs and Beanie Babies.

The three women, of different backgrounds, were making unique Jewish crafts that transformed their holiday celebrations from ho-hum to memorable.

Their ideas and projects are now featured in books and on Jewish Internet sites encouraging others to find crafts that enhance their Jewish observance of Passover, and other holidays.

Crafting is in, says Diana Drew, an editor of many craft books, whether as a reaction to an overly wired, fast-paced world or the harsh economy.

Scheffy and Frost are among the 30 artists and craftspeople from the U.S. and Israel whose work is profiled in Drew’s most recent book, “Jewish Threads” (Jewish Lights), which she co-authored with her husband Robert Grayson. Passover projects include Scheffy’s knit Seder plate, a quilted Ten Plagues matzah cover designed by Shellie Black of Seattle, and an afikomen envelope made of fabric designed by Claire Sherman of Berkeley, Calif.

More than a set of how-to instructions, the book reveals the spiritual journeys that inspired the artists to create their Jewish ritual objects or communal projects.

Drew and Grayson found a tremendous range and diversity of craft projects across the country. Drew told JTA that ritual objects for the Seder table and playful props infuse the Passover celebration with more spiritual meaning and a personal imprint.

Embellishing ritual objects is nothing new, Grayson says, citing examples of centuries-old hand embroidered tallit and Torah scrolls, as well as communal-made wedding huppahs.

Drew says that creating high-quality handmade Jewish objects reflects the concept of hiddur mitzvah, beautifying the commandments, and will evoke memories in years to come.

“That is what Jewish crafts bring to a person’s life and home,” she said.

In a conversation with JTA, Scheffy, a Boston-area mother of two with a doctorate in Scandinavian Sami folk art, said her lifelong passion for fiber art inspired her to create her knit Seder plate. Rather than buy a conventional Seder plate, Scheffy wanted to create one that combined tradition and innovation, a reflection of her own multicultural identity as an African-American and Jewish woman.

The hexagonal design of the Seder plate, with six triangles, features a Star of David in the center. The Hebrew words for bitter herbs, egg, shank bone and other ceremonial foods are knit into the plate in a separate color.

While the idea of preparing her own Seder was daunting at first, making the Seder plate was a learning experience.

“I felt more prepared,” she said. The project also made an impression on her 9-year-old daughter, who took an active role in last year’s Seder, Scheffy said.

Frost, a native of Britain who now lives in New Jersey, told JTA that craft projects such as the Passover puppets became a way to express herself Jewishly and to learn – along with her children – about Jewish holidays. After years of attending her husband’s family’s traditional, lackluster Seders, Frost, a Jew by choice and an educator by training, vowed to create a more accessible and livelier Seder.

At the time, she and her husband were raising their children in Houston. Inspired by the Exodus story retold in the Passover hagaddah – and recalling how crafts were an important part of her own schooling in England – she created Afiko-Man, a hand puppet made of felt and fabric. In subsequent years, Frost added Moses, Aaron and Pharaoh puppets that were used for play or a re-enactment of the Exodus story. Eventually she built a small crafts business: She sold the crafts at Jewish educator conferences and presented puppet shows for schools and synagogues. This year, more than two decades later, she is extending her tradition to another generation, making a new Afiko-Man puppet for her first grandchild.

Raising her young family in Nashville, Tenn., Brichetto was turned off by Seders where children were disengaged and in another room. A Seder at the home of a rabbi provided an “aha moment.” He included the kids, she recalls.

“I realized that Seders don’t have to be adult-centered and boring,” she said.

When Brichetto’s family decided to make its own Seder, she and her children gathered up small plastic toys, Beanie Babies and household objects to make a crude Ten Plagues bag. It was an educational way to be engaged and have fun with the holiday.

Over the next few years the idea took off, with more elaborate objects to represent the plagues. The plague bags became such a hit that she and a friend went into mass production, starting a Judaica business with the bags and other craft projects.

While Brichetto has heard occasional criticism of invoking humor with the plagues, she says the bags provide a good conversation starter about demonstrating compassion for those harmed by the plagues.

Brischetto discovered that hands-on crafts projects level the playing field for families from different backgrounds and religious experiences. There is value in making Jewish things with children, she said, from spending time together to educational moments to learn together about the holiday.

In 2008, noticing a void in resources for Jewish families, Brichetto started a website for Jewish parents, and Bible Belt Balabusta, a blog for Jewish do-it-yourself crafts projects. Now there is an explosion of interest for Jewish family engagement and home-based activities.

What words of wisdom do the craftswomen offer?

Don’t be intimidated, each advised.

“Jewish Threads” by Diana Drew with Robert Grayson is published by Jewish Lights. A pattern for Zoe Scheffy’s Passover table runners is at Joanna Brichetto writes about Jewish parenting at

Link to original article: Jewish Voice and Herald


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